Scriptwriting
From the biggest of Blu Chips, to a burger van in a layby off the A23.
I have five years experience as a commercial copywriter for radio advertising, both from an agency perspective and in-house. I think outside the box and consider how the creative can be applied to multiple channels, such as social media and print.
I'm not going to sit here and declare the world to suddenly be multiplatform: because it has been for about ten years now. Maybe even a bit before that. Humans consume multiple medias all at once, and you need to make sure your brand appears across all of them.
On air. Online. On your phone. And on your commute.
Radio Ad - Broadband
I wrote this one in April 2020, at the very start of lockdown.
It was a strange time! Everyone working from home. People too scared to go to the local supermarket. Online quizzes were all the rage.
What better way to advertise a good broadband connection?
This fun and relatable script ticked all the boxes the client was looking for - and I'm told it led to many new leads and sign-ups.
“Good radio tells a story. Great radio takes you there.”
Geoff McQueen, one of my lecturers at University
Radio ad - staircases
How often do you find yourself shopping around for a staircase? Well, bizarrely, people do do that! And I'm convinced radio advertising can work for anyone.
So with that, I wrote a story for the listener to enjoy - taking them on a journey through some of the various stairwell scenarios we've all borne witness to.
The average listener won't understand all the structural and logistical jargon that surrounds the purchase of a staircase, and so I don't see the point in confusing them with language that may see them switching off.
The solution? A story.
How do you solve a problem like good copy?
Radio has historically been subject to, and the cause of, many stereotypes in advertising. The strong, trustworthy man. The caring, thoughtful woman. The married couple having a remarkably detailed conversation about getting new windows.
But this is a new world. We're breaking boundaries. People are open to, and expecting, equality and accessibility in their advertising. And that's where I can help.
It's impossible to showcase every script I've ever written, but I hope this gives you a little preview into my mind!
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